Adobe Stock/Julia Amaral In the wake of the COVID-19 pandemic, consumer support for local businesses was higher than ever. A 2021 Harris Poll Consumer Shopping Study showed that 71% of Americans would prefer to buy from an independent retailer over a national chain, as long as they were equally convenient and reliable. Since then, the […]

Retailers who pivoted to digital during the pandemic had to make another quick shift in 2022, as shoppers flocked back to stores in droves. But unlike pre-pandemic times, consumers are now looking at brick-and-mortar as an extension of retailers’ online offerings, rather than a siloed part of the business.  Nearly every major retailer is rushing […]