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Indonesia’s e-commerce sector is poised to remain strong this year with online shopping expected to stay relevant, even though an end to the public activity restrictions (PPKM) offer consumers the option to return to conventional shopping at brick-and-mortar stores.
Rusdy Sumantri, director at consumer intelligence company NielsenIQ, said that the industry still had room to grow, as the number of e-commerce users remained below the number of all internet users in Indonesia last year.
This meant that at least 10 million users were untapped.
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